Customer Lifetime Value
This infographic from KISS Metrics illustrates how to calculate your customer lifetime value. The post Customer Lifetime Value appeared first on e-Strategy.
Infographic Layouts
This infographic by SeeMei Chow from Picktochart illustrate six layout examples for highlighting different types of data in infographics. The post Infographic Layouts appeared first on e-Strategy.
Top Uses Of Government Stimulus Checks
70 percent of Americans said $600 is too little to meet basic needs like rent and essentials. The post Top Uses Of Government Stimulus Checks appeared first on e-Strategy.
MAA Ads of the Year: Barclays from BBH
No Ad of the Week this week (were there any ads?) so let’s begin a canter through the Ads of the Year between now and 2025, beginning with this effort from BBH for Barclays, trying to trap its customers young. ‘Kids World’ deploys an old wheeze, kids as adults, to formidable effect. Copywriter Elliott White, [...]
Soccer Sidelines Become an Interactive Shopping Experience
OOH during Black Friday week converted standard field-side advertising boards into dynamic shopping opportunities promoting the Itaú Shop, The post Soccer Sidelines Become an Interactive Shopping Experience first appeared on OOH TODAY.
Departure Media Airport Advertising Sense of Place at Des Moines International
Reflecting on the past year and the plans to come, Departure Media founder and CEO Leslie Bensen said The post Departure Media Airport Advertising Sense of Place at Des Moines International first appeared on OOH TODAY.
JCDecaux Airport Team
Congratulations to Stacey Ferris-Kodak, Tara DeSpain, and Karen Schaefer, who The post JCDecaux Airport Team first appeared on OOH TODAY.
Why Emotional Context Matters More Than Ever in CTV Advertising
Have you ever watched a heartfelt movie moment only to be jolted by an overly peppy commercial? Yeah, we’ve all been there. This mismatch is why getting your ad’s emotional timing right has never been more crucial, especially as CTV viewership soars to record highs with 67.5 million U.S. households using smart TVs. Connected TV [...]
Tinder Takes on the Skeptics, Claiming Dating App Fatigue Is ‘Overstated’
Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. Tinder has unveiled the latest chapter of its "It Starts With a Swipe" campaign by once again inviting daters to reconsider what they thought they knew about...
The 14 Most Important Things TV Execs and Insiders Learned in 2024
It would be an understatement to say that the TV industry has changed a lot in the past year. From increasing consolidation, plummeting upfront prices, and an ongoing fight over sports rights, streamers and broadcasters are forging ways ahead in the new era of TV. And, they're also learning lessons along the way. ADWEEK asked...