This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What’s going on? …

The post Michael Farmer: why Publicis is leading the holding company pack first appeared on More About Advertising.