What is it with men in showers? Ever since Old Spice’s much-awarded “the man your man could smell like,” advertisers have had a penchant for wrapping towels around its heroes. This week sees two more classics of the genre, both with a slightly sinister take on the bathroom ritual. Targeting university students, Amazon reflects the …

The post Men in showers clean up again for Amazon and Axe first appeared on More About Advertising.