1/ Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space? Experiential marketing budgets have seen steady growth, as the recent IPA Bellwether report shows, but with that momentum comes creative pressure. Brands are seeking higher quality experiences and higher production values. They …
The post Melanie Blood: How DOOH is transforming the way brands connect with people in public spaces first appeared on More About Advertising.
