The online/social tidal wave can offer the opportunity to do something different – long films for example as it’s cheaper than airtime – and Leo in Taiwan has certainly taken advantage of this for McDonald’s. ‘Kung Fries’ is three minutes of new martial arts moves from fight choreographer Master Scott Hung, designed to fend off …
The post McDonald’s tries martial arts with ‘Kung Fries’ first appeared on More About Advertising.
