In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media Network. Today, it is immensely important. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g. a sale) was from that activity. …
The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertising.
