M&C Saatchi is finally moving on from its venerable ‘brutal simplicity of thought’ mantra as it approaches its 30th birthday next year. The “new look and strategic focus” is ‘cultural power,’ which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We’ve …
The post M&C Saatchi is at it again: this time sailing under new banner ‘Cultural Power’ first appeared on More About Advertising.
