Who d’a believed it? Chicken can be cool? But that’s what KFC and agency Mother are achieving in the UK, repositioning the venerable brand for a new generation with not a beaming good ol’ colonel from the Deep South to be seen anywhere. BBH, when it launched on an unsuspecting world, said when the others …
The post MAA Ads of the Year: KFC ‘Believe in Chicken’ from Mother first appeared on More About Advertising.
