This one won the Christmas prize, a stroke of genius from Orchard Creative to enlist book stalwart ‘Where’s Wally?’ Wally (Waldo in the US) wasn’t the only literary giant to appear at Christmas, Roald Dahl’s BFG made a telling intervention for Sainsbury’s too. But we keep being told that ads are about storytelling, making emotional …
The post MAA Ads of the Year: Etsy’s ‘Where’s Wally?’ from Orchard Creative first appeared on More About Advertising.
