It may not be the best Christmas ad but (so far) it has the biggest star in Keira Knightley and more room than anyone else – four minutes. So credit to Waitrose and Wonderhood Studios for going big and, in the process, sprinkling some stardust on this year’s Christmas ads, previously in danger of being …

The post MAA Ad of the Week: Waitrose from Wonderhood Studios first appeared on More About Advertising.