Cinema is one of the legacy media that finds itself under the cash from the digital tidal wave, especially maybe in France where it has avaricious Hollywood to contend with. The monstrous sums being wagered in the Warner Brothers Discovery imbroglio show how bonkers the industry has become. Canal+ is doing its bit to help …
The post MAA Ad of the Week: Canal+ ‘Tango’ from BETC Paris first appeared on More About Advertising.
