There should be nothing too complicated about Unilever’s Axe: spray it on and attractive women will fall at your feet. (It’s still called Lynx in the UK, so that’s a bit complicated but never mind) BBH began it with some weirdly beautiful ads that stuck to its ancient caveman theme nevertheless. But then the client, …
The post MAA Ad of the Week: Axe from Lola Madrid first appeared on More About Advertising.
