Ad Holding Company of the Year 2024 was the year ad holding companies became interesting again. First we had Publicis Groupe surging ahead of the pack (set to supplant WPP as the biggest by billings this year – they hope) and then the planned Omnicom/IPG merger. This (if it survives regulatory hurdles, which always seem …
The post MAA ad holding company, media agency, US agency and advertiser of the year first appeared on More About Advertising.
