The 2026 World Cup is set to deliver challenging temperatures, inspiring Lucozade and the Football Association to team up for the launch of a new high-carbohydrate liquid fuel pouch, with help from Jude Bellingham and insights from the England team’s performance data. Lucozade Elite is an evolution of the original Lucozade Sport pouches that were …
The post Lucozade and Bellingham gear up for the heat with ‘fuelling pouch’ launch first appeared on More About Advertising.
