Allied Bakeries went direct to production house Lobster for its new Kingsmill 50/50 campaign, which takes the throwaway suggestion that “magic” makes it taste good, and runs with it. Directed by Alex Cooper, it’s not sophisticated but it’s good humoured, and it’s got enough going on to stand out in an ad break. Cooper and …
The post Lobster hits the magic spot for Allied Bakeries’ Kingsmill first appeared on More About Advertising.
