In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here –programmatic.lamar.com
Podcast Breakdown
00:00 – 1:48 Meet Jim Wilson
1:49 – 9:00 Experience with Video Game Creation
13:35 – 17:10 Leveraging Skills from Video Games to OOH
18:11 – 23:19 Pivot to OOH
23:23 – 36:00 Omnichannel Space, OOH Education, & Local Advertising
38:33 – 43:52 OOH Industry in the Future
