A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated as it may be compared to its noisy neighbour to the South, Canada is that rarest of things: a market whose creative zeal is matched by effectiveness chops. Toronto’s Rethink, you may remember, was named …
The post Laurence Green: behind you! The ten villains of creative effectiveness first appeared on More About Advertising.
