The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville.

The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand.  The one-of-a-kind experience will provide a behind-the-scenes look at the tactics and cultures of the teams that build, maintain, and grow a brand’s presence in the market.

Among the confirmed speakers to date at this year’s BRAND-SIDE are:

  • Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon
  • Roger Sho Gehrmann, VP of Integrated Partnerships, MassiveMusic
  • Andy Pearson, VP Creative, Liquid Death
  • Jo Shoesmith, VP, Global CCO, Amazon
  • Cat van der Werff, Executive Creative Director, Canva
  • Xanthe Wells, VP, Global Creative, Pinterest

Sessions will cover topics such as how to establish a strong in-house creative culture, connecting creativity to business impact, and more.  The overarching focus of the conference is on inspiration, connections, and practical applications to improve in-house creative teams and their output.  

Registration for BRAND-SIDE 2025 is now open; The One Club members receive a $200 discount.

ABOUT THE ONE CLUB FOR CREATIVITY

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Creative Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE School, ONE Creator Lab, Where Are All The Black People conference and career fair, Portfolio Night, Creative Week, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programs that support industry access, creative education, up-skilling, re-skilling, and placement and enhancement of creative careers around the world.