How Hightouch is “Streamlining” First-Party Data Activation in CTV

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns. The Series Read More