Few readers of MoreAboutAdvertising are as long in the tooth as I am and will therefore probably not be as aware of the fame and notoriety of Ernest Dichter, an Austrian born psychologist who became famous and ultimately filthy rich after the 1957 publication of Vance Packard’s book “The Hidden Persuaders,” which was an outrageously …
The post George Parker: the importance of Ernest…Dichter. first appeared on More About Advertising.
