In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.
Podcast Breakdown
00:00 – 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 – 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 – 29:20 The storytelling of data & The beauty industry
29:21 – 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 – 52:55 Tiktok, Influencing & Ekimetrics
52:56 – End Glamping on a Safari & closing remarks
