Dry Run “Escape Room” Strategies Prep Plumbers for Busiest Day of the Year 

 

As Thanksgiving Day nears, Doe-Anderson rolls out its latest round of Roto-Rooter work to spotlight the true masterminds behind the busiest day of the year for plumbing problems. The agency’s light-hearted vignette sets the stage for the various challenges of the day while giving a shout out to plumbers everywhere.

 

Executive Creative Director Miles Harvey comments:  “Our goal with the Roto-Rooter brand on social is to always make content so entertaining, engaging and relevant that people forget they’re interacting with a plumbing brand. We want our audience to actually want to hear what Roto-Rooter has to say on any given day — and the best day of the year to live up to that challenge is Black Friday. In the plumbing trade, they call it Brown Friday because it’s the busiest day of the year and it’s become a tradition for us to do something out-of-the-box and unforgettable for Roto-Rooter social that day. This year, we tapped into the ongoing social challenge trend by putting our plumber characters in a Brown Friday themed Escape Room. It’s visual eye-catching, utterly ownable, and entertaining. Plus, you learn a bit about plumbing along the way. But more importantly, you learn who to call when Brown Friday backs you into a corner.”

 

See the video here: https://vimeo.com/1140123986?share=copy&fl=sv&fe=ci.

CREDITS

Account Director – Adam Loewy

Account Supervisor – Karis Noble

Project Manager – Meghan Gibson

Exec Creative Director – Miles Harvey

Copywriter – Chelsea Schultz

Art Director — Kamryn Spence

Social Strategist – JT Murphy

Cinematography– Christian Watson

Edit/Sound Design– Chase Stewart

Colorist– Christian Watson

Production – Doe-Anderson

ABOUT DOE-ANDERSON

Doe-Anderson Inc. is the oldest independent advertising agency in the US. It works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. The agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4As).