For nonprofit organizations like First Tee, outreach is everything. Since working with Real FiG Advertising + Marketing, the Colorado Rocky Mountains branch of this beloved youth golf instruction program has seen real success in boosting organic search performance. Let’s walk you through how our services have set the stage for a year of great performance for the First Tee – Colorado Rocky Mountains
First Tee was founded in 1997 as a partnership among the LPGA, the Masters Tournament, the PGA of America, the PGA TOUR, and the USGA. The goal of the program was to make golf a more affordable and accessible sport for children of all backgrounds. Since then, First Tee has expanded with chapters across the country. First Tee – Colorado Rocky Mountains began in 2002, providing unique experiences and high-quality golf instruction to Rocky Mountain-area youth. Today, it’s the largest of 160 national First Tee chapters, serving over 12,000 kids in 10 Colorado counties
Strategies for Improving Traffic and Conversion
When our Denver marketing firm considered ways to improve performance for the First Tee – CRM site, focus was on two main points: organic search and social media. Through a more intensive social media scope, Real FiG Advertising + Marketing created monthly calendars for LinkedIn, Facebook, and Instagram accounts. Each platform was home to its own unique, tailored content plan. This allowed the social media posts to speak directly to the audience of each platform, with donation and results-driven content posted to LinkedIn, general interest content to Facebook, and graphically appealing visuals and video content to Instagram.
For the organic search side of the equation, Real FiG developed monthly blog content focused on improving search performance for key terms. These terms ranged from golf lessons in specific areas to non-profit focused phrases. This strategy has proven to be very effective in drawing more visits to the site, indicating what smart SEO marketing companies have always known: consistency matters.
Results Are In: Another Successful Year
We are happy to share that 2025 has been an extremely high-performing year for the First Tee – Colorado Rocky Mountains website. Compared to the previous year, July of 2025 saw a 38.39% increase in total traffic, with a 72.43% increase in organic search-sourced traffic specifically. Relevant keywords have improved in their average positioning, with more than 100 high-quality, location-specific keywords appearing in the top nine search results on average in July.
Since switching up the social media strategy a few months ago, engagement and impressions have both improved greatly. Compared to May, the First Tee – CRM Facebook page saw a 93.88% increase in total impressions in August. We look forward to continuing this success in the coming months, producing relevant content that appeals to all sectors of First Tee’s audience.
Make the Most of Your Website and Social Media with a Denver Marketing Firm
With Real FiG Advertising + Marketing on your team, you get social media, SEO, and website development services under one roof. We can align your social media strategies with the most up-to-date analytical info so your content always appeals directly to the audience you’re seeking. That draws more people to your website, where engaging content not only shepherds visitors through your funnel, but responds to search engine optimization goals in a real-time manner.
Talk to us about your business so we can do the same for you!
