Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships

Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament

By iAMedia|2026-08-06T09:10:42-07:00August 6th, 2026|News|Comments Off

Coke and Visa Score, Adidas and McDonald&#8217;s Fumble on Pricey World Cup Sponsorships