Many CTV advertisers are buying a lot of inventory that might not fit their personal definitions of CTV. Streaming ads that play on smart TV sets in living rooms are just part of the overall CTV media mix. These placements are sold alongside “sorta CTV” inventory, like streaming apps on phones and tablets, digital out-of-home […]
The post CleanTap Filters Out ‘Sorta CTV’ Placements Before Buyers Can Bid On Them appeared first on AdExchanger.
