Paramount Builds Out “Unified Video Ad Product” as Channel 5 Revamps Streaming Service
Last year saw a push among European broadcasters to revamp their streaming (BVOD) services, most notably French broadcasters TF1 and M6 launching new BVOD offerings designed to boost their digital revenues. Entering the new year, further transitions are on the horizon, and UK-based Channel 5 looks set to be the next broadcaster in line for Read More
Watch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news networks covered live. In a joint session of Congress, Vice President Kamala Harris begins the process of certifying Donald Trump's 2024 presidential election win. More: https://t.co/Vja2O6eAQ9...
Silk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign, under the "Feelin' Planty Good" banner, continues the milk substitute's music-driven marketing. Silk created a 2024 Super Bowl streaming spot with Jeremy Renner, his...
Sinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in developing innovative advertising strategies and his proven track record in maximizing revenue make him the perfect choice to lead WMSN Fox 47," said Rob...
NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th Anniversary
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement...
Why Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video...
Bosch Makes Big Game Debut at Super Bowl 59 With Droga5
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial--a first...
Dollar Shave Club Returns to Disruptive Roots After Unilever Split
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign's goal is to put the grooming brand "back on the map" after it effectively ended its seven-year...
Keir Starmer’s Labour Party display tone-deaf timing releasing this ad on Tiktok amid “grooming gang” fury.
Labour just posted this video United Kingdom adnews political AI
“Productivity” is Bionic’s 2025 Word of the Year
Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”
