How Hyundai is advertising Amazon car buying
The automaker has expanded the digital retailing program to 54 U.S. markets.
WPP tells employees they must work in-office 4 days a week
WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding company’s CEO, Mark Read.
DoorDash returns to Super Bowl after buzzy stunt in last year’s game
W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.
Nationwide and New Commercial Arts in shock split
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn’t the problem. Nationwide chief customer officer Catherine Kehoe says: … The post Nationwide and New Commercial Arts in shock split first appeared on More About Advertising.
Grey wins Tourism Ireland
Grey London has won some welcome new business: Tourism Ireland which moves from Publicis after 13 years. The switch follows a statutory seven year review. Tourism Ireland director of marketing Aidan Power says: “We are delighted to announce the appointment of Grey London as our new creative agency and strategic partner. They have extensive experience … The post Grey wins Tourism Ireland first appeared on More About Advertising.
Meta is ending third-party fact checking in favor of community notes
The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.
Lay’s returns to the Super Bowl with a Canadian twist
PepsiCo’s Lay’s brand is introducing its All Dressed flavor, popular in Canada, to the U.S.
Geoff Calabrese Leaves Omnicom to be Publicis Groupe’s Chief Commercial Officer
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements....
wwp road to 2025
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