The Trade Desk Misses Revenue Target For the First Time Due to Company ‘Missteps’
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP's...
Omaha Steaks Turns Its Surprise Super Bowl Ad Cameo Into an Uber Eats Deal
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,...
Artis Stevens on how the ad industry can help redefine mentorship
The Big Brothers Big Sisters of America president and CEO writes about his ministry: helping companies start youth workplace mentoring programs.
The Price of Fairness: Why Do We Accept Inequality And Social Injustice?
Why do we accept huge levels of inequality and social injustice? This is one of the central questions that The Price of Fairness sets out to answer, beginning with a surprising set of social experiments in Norway, which suggest that our willingness to support systems of inequality is far greater than we are often prepared […]
Why We Stop Seeing People as People—And How to Break the Cycle
“If a single child is trapped under rubble, the world stops. If thousands suffer, we call it a crisis—but we move on. Why?” We don’t like to admit it, but our empathy has limits. We care deeply about our families, our friends, our communities. But beyond that? Beyond our immediate circles, our borders, our cultures? […]
Everton FC sponsor Stake.com to give up gambling licence in Great Britain
Move follows Gambling Commission review of online casino’s practices, including promotion fronted by porn actor Stake.com, the online casino that sponsors Everton Football Club, is to give up its licence to operate in Great Britain, amid a regulatory review of the company’s practices, including a promotion fronted by a porn actor. The Gambling Commission began an investigation in response to the appearance on the social media platform X of a video featuring the adult star Bonnie Blue, featuring Stake’s branding.
Now Publicis wins Goodyear global creative and media
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief – Goodyear tyres. Goodyear says the currently all-conquering French holding company will handle creative, media, production and digital services through bespoke ‘Publicis P1T Crew.’ Some 60 other agencies are likely to be affected by the appointment. … The post Now Publicis wins Goodyear global creative and media first appeared on More About Advertising.
The Shipyard names chief creative officer
William Gelner’s appointment follows the agency’s acquisition of PR shop Fahlgren Mortine and creation of The Shipyard Collective.
