6 tips for female-focused brands trying to win over male customers
As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
Which ad metrics matter most in 2025
As performance marketing proliferates, so do metrics, even ones that shouldn’t.
A Super Bowl Ad Is Limited To a Transient, 30-Seconds
For the same $7 million spent on a fleeting 30-second Super Bowl spot, DOOH delivers... the Out of Home Advertising Association of America (OAAA) makes the case The post A Super Bowl Ad Is Limited To a Transient, 30-Seconds first appeared on OOH TODAY.
DIRECTV Advertising Announces OOH Network
"...we have to think differently about how we define the ‘right place’, ... ..."OOH is no longer just a standalone tactic—it’s a critical component" The post DIRECTV Advertising Announces OOH Network first appeared on OOH TODAY.
Lady thoughts
Artist: Louis Priscilla ‘Humorama’ (1957 & 1960)
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PUBLIC Leverages Place Exchange’s PerView
Through PerView, PUBLIC now has access to advanced reach, frequency, and impression data across all screen formats and locations The post PUBLIC Leverages Place Exchange’s PerView first appeared on OOH TODAY.
Lyn Plantinga Named SVP of Scripps Local Media Operations
E.W. Scripps has promoted Lyn Plantinga to the role of senior vice president of local media, effective immediately. Plantinga will lead local media operations, overseeing Scripps' team of regional vice presidents, all while serving as general manager for WTVF, Nashville's CBS-affiliated local television station owned by Scripps. She has served as regional vice president and...
Amazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon...
