Podcast: Rapid Response
5 bold AI predictions for 2025 Entering 2025, AI is poised to continue disrupting, redefining and supercharging the business world. AI expert and Pioneers of AI host, Rana El Kaliouby, joins Rapid Response to share five bold AI predictions for the year ahead – from technological advancements to societal impact to investing. Whether you’re looking […]
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When AI Becomes the Boss: Why Even CEOs Should Worry About Their Digital Replacements
Picture this: A CEO sits in her corner office, reviewing quarterly reports not to make decisions, but to understand choices an AI has already made. His role? To be the human face explaining machine-made decisions he neither fully understands nor can override. This isn’t a distant future—it’s already beginning, and it’s sending shivers through executive […]
How brands and agencies are approaching Bluesky—and how Meta’s new policies could impact the platform
Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest in the platform.
Discover new locations available for billboard advertising!
If you're looking for an advertising opportunity, now is your chance! The post Discover new locations available for billboard advertising! first appeared on Billboard Media.
MAA Ad of the Week: Deezer from BETC Paris
Agencies (and even clients) bang on about storytelling these days, recognising that most consumers are bored stiff by the endless battery of cheap online ads on which they (clients) spend nearly all their money (surely some mistake – ed.) But storytelling in ads is tricky, not least because people are going to be exposed to … The post MAA Ad of the Week: Deezer from BETC Paris first appeared on More About Advertising.
Superhero Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t about what you need; it’s about what you want. It’s emotional. It’s about making you think, “This brand gets me, and it’s worth the splurge.” And today’s generation of luxury consumers are making this even … The post Superhero Chengcheng Li picks her Desert Island (luxury) Ads first appeared on More About Advertising.
Barclays creative to move from long-serving BBH
Some surprising account switches already this year: Nationwide out of New Commercial Arts (account conflict with new owner Ogilvy’s Lloyds CRM business) and Starbucks US creative from WPP to Anomaly before they’d really started. Now Barclays, 23 years at BBH in London in one guise or another, is reviewing and BBH has reportedly decided not … The post Barclays creative to move from long-serving BBH first appeared on More About Advertising.
