‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto's viral video about traditional pads taking 800 years to decompose, compared to August's six to 12 months. The...
The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.
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Evening Public Ledger, Philadelphia, Pennsylvania, January 11, 1919 via
The TikTok Ban Isn’t About Your Data—It’s About Who Controls Your Mind
What if the U.S. government doesn’t fear China spying on you—but fears losing control over the political propaganda machine? For months, the U.S. government has been hammering home a single message: TikTok is a national security threat. They claim China is harvesting user data, tracking Americans, and influencing young minds. That’s why they’re banning it, […]
billups Names 4 Including New North America CEO
the elevation of Jaime Byrdak to CEO North America, Dave Williams Global Head of Commercial & Investment, Tony Stoering Global Head of Client Development, and Ranganathan Somanathan as The post billups Names 4 Including New North America CEO first appeared on OOH TODAY.
Starlite Donates DOOH Space for LAFD
Starlite Media deeply cares about the Los Angeles community and stands with everyone impacted by the devastating wildfires The post Starlite Donates DOOH Space for LAFD first appeared on OOH TODAY.
IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a narrow majority of marketers seeing budget increases in Q4 2024 (+1.9% from a flat O in Q3) according to the IPA’s latest Bellwether Survey. However the prospects for Q1 2025 look pretty dismal from here … The post IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon first appeared on More About Advertising.
OOH News You Oughta Know Today
Acquisitions, Sales, and Trends—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
Plant-Based Food Brand THIS Debuts Humourous TV Ad Campaign
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response to a brief to help THIS™ move to its next stage of growth by driving uptake among people who love eating meat but want to cut back without compromising on deliciousness. It launches today, with a film directed by Glenn Kitson through Apostle Studios,[...]
Importance of Contrast in Outdoor Ad Design
The Importance of Contrast in Outdoor Ad Design: Making Your Billboard Stand Out Contrast in outdoor Ad design is one of the most crucial elements of effective outdoor advertising design, ensuring your message stands out and captures attention from a readable distance. Without proper contrast, even the most compelling ad can fade into the background. […]
