Allen Media Plans to Hub Weather in 2025
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San Francisco station KRON), Allen Media said it's "rolling out a groundbreaking format for local weather coverage powered by The Weather Channel across...
TikTok ad campaigns resume in US as app comes back online—what advertisers should know
TikTok advertisers started seeing their U.S. campaigns resume on Sunday as the app came back online.
Trump promises executive order to aid TikTok after app goes dark in US
President-elect Donald Trump asked technology companies to “not let TikTok stay dark.”
These 10 US Brands Spent the Most on TikTok Ads Last Year
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the popular social platform can find a permanent way to stay online in America remains unclear. If it can't, billions of...
TikTok Tells Advertisers US Campaigns Will Resume on Sunday After Temporary Pause
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations." The memo notes that while TikTok has reinforced its infrastructure to...
How Can Auto Branding Impact Customer Loyalty?
Although a conventional form of advertising, auto branding has kept evolving and maintained its relevance in the advertising sector. While helping brands broaden their reach across cities, auto branding proves advantageous in various ways, which we’ve discussed in our previous posts. However, in this one, we will focus on a crucial aspect or outcome of… Read More »How Can Auto Branding Impact Customer Loyalty? The post How Can Auto Branding Impact Customer Loyalty? appeared first on .
Who are the biggest advertisers in the world?
In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. This article sheds light on who these top advertisers are and the strategies they […]
TikTok goes dark for US users, disappears from app stores
Apple and Google removed TikTok from their mobile app stores.
Labor MPs worried Albanese government may sideline gambling reform until after election
Exclusive: Labor MPs worried government’s election focus on cost-of-living pressures will leave no room to act on gambling ad reform Get our breaking news email, free app or daily news podcast There is growing unease and disappointment among Labor MPs and advocates that the government may sideline plans for gambling ad bans until at least after the election, with some politicians saying they do not expect any moves in coming months. Eighteen months on from late Labor MP Peta Murphy’s landmark report, which called for an end to all online wagering ads, the government has still not outlined any plans[...]
Clock Runs Out On TikTok, As App Goes Dark In US
The vertical videos that once flowed natively from a sleek smartphone app have been replaced by a link to a website, and the trending tunes that soundtracked them have been silenced. TikTok has officially gone dark in the U.S., at least for now. A message on the app for U.S. users says that TikTok isn't...
