No surprises please. House 337’s new bank switch campaign
House 337 is still battling on despite a steady loss of talent and clients. One of its biggest accounts, Santander, is not only reviewing its creative and media agencies but is now threatening to pull out of the UK entirely. For loyal client Current Account Switch Service, the agency makes a somewhat spurious connection: “Blind … The post No surprises please. House 337’s new bank switch campaign first appeared on More About Advertising.
WPP’s GroupM restructures as new CEO Lesser rings the changes
US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day 1) and new GroupM global CEO Brian Lesser has unveiled elements of his plan to restore what is still the world’s biggest agency media operation to its former pre-eminence. Out go the three global CEOs … The post WPP’s GroupM restructures as new CEO Lesser rings the changes first appeared on More About Advertising.
Irn-Bru departs Leith for Lucky Generals
Iconic Scottish soft drink Irn-Bru has departed Scotland’s Leith agency after 30 years and moved to Lucky Generals. Lucky Generals won a pitch for Irn-Bru and sister brand Rubicon also involving London rivals Uncommon Creative Studio and St Luke’s. AG Barr director of marketing Lucy Henderson says: “We’ve had a long and successful relationship with … The post Irn-Bru departs Leith for Lucky Generals first appeared on More About Advertising.
Omnicom’s John Wren and IPG’s Philippe Krakowsky—will they mesh or clash?
Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, weaknesses and managerial skills match up, and how that could impact the pending integration of Omnicom and IPG.
AI search platforms characterize brands differently—how marketers can improve their portrayal
Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the internet.
Talon Steps Up to Dutch OOH Masters
OOH Masters has grown to become a dominant force in the Dutch OOH market. With billings exceeding The post Talon Steps Up to Dutch OOH Masters first appeared on OOH TODAY.
Dinners, Brand/Agency Panels, Insights and Networking
ESPN, United Airlines, MGM Resorts, Quan Media Group, Gemini, Lenovo, Rite Aid/Thrifty Ice Cream, Valvoline Inc., Omnicom Commerce, Wyndham Hotels & Resorts, Havas New York, Las Vegas Aces, Xumo, and Delta Airlines The post Dinners, Brand/Agency Panels, Insights and Networking first appeared on OOH TODAY.
Our WOO To Tokyo
'From Japan to the world, from the world to Japan'. The post Our WOO To Tokyo first appeared on OOH TODAY.
Reveal Lift Measurement to Canada
the pioneer and market leader in Out of Home measurement and attribution, is thrilled to announce the The post Reveal Lift Measurement to Canada first appeared on OOH TODAY.
