Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With...

Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,...

It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on...

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people....

Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe. According to a release,...

Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the round are investors including UpHonest Capital, Fusion Fund, Maynard Webb, NEO, and a roster of angel investors. "Internet has been a great boom for...

Taco Bell and Doja Cat are together again in the brand's upcoming commercial for Super Bowl 59, per a teaser released today. The sneak peek gives a few clues about celebrity and fan involvement in the hero 30-second ad, which will air during the third quarter, while keeping the full storyline under wraps. The video...

Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was...