ADWEEK’s TV Upfronts and NewFronts 2025 Calendar
It's time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there's no escape: The 2025 TV upfront season is upon us--or at least upfront announcements are. Though we're still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early...
R/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom
Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company's GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting...
Cheetos Designs a Font With ‘The Other Hand’ and It’s a Cheesy Disaster
Statistic of the day: 99% of people eat Cheetos with their dominant hand, coating it with a sticky dust known affectionately as Cheetle and rendering it useless for everyday activity. If the snacker is not ambidextrous, hijinks can ensue. That's the Cheetos mythology, anyway, and it's more anecdotal than data-based, truth be told. But the...
Insurance marketing and natural disasters—how messaging might change amid climate change
Insurers may pursue more empathetic and supportive messaging moving forward amid natural disasters such as the Los Angeles wildfires.
Super Bowl 2025 poll—will you be on X, Instagram, Bluesky, TikTok or another platform during the game?
Which social media platform will you be scrolling on Super Bowl night?
North Carolina Anchor Leaves Local TV to Work for State Treasurer
Former Spectrum News 1 anchor Loretta Boniti will join the Department of State Treasurer as the Director of Strategic Communications and Media Relations. Boniti was a political anchor and senior political reporter for more than 16 years at Spectrum News. She is the new director of strategic communications and media relations under State Treasurer Brad...
Finding Comfort in Chaos: UTA’s Julian Jacobs on Driving Impact
The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY. Julian shares insights...
The Complete Guide to Selling on Walmart Marketplace
Selling on Walmart Marketplace presents a remarkable opportunity for e-commerce businesses aiming to enhance their reach and revenue. However, diving into this space requires meeting Walmart’s stringent seller requirements, along with the implementation of strategic practices to sustain success. Many businesses utilize a Walmart Marketplace Agency to help brands understand how to advertise on Walmart […]
SZA Showers Kendrick Lamar With Gatorade in Super Bowl Halftime Show Trailer
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to...
Meta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice President J.D. Vance's accounts, while TikTok users hinted at an unwelcome change in the application's algorithm. Among the Facebook and Instagram users complaining...
