75Media expands UK portfolio with acquisition of Mass Media’s large-format digital roadside estate
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight. 75Media has acquired the majority of Mass Media’s large-format digital roadside billboard portfolio, further strengthening its position as one of the UK’s leading outdoor media operators. Thirty one sites have already been integrated into 75Media’s growing digital portfolio, […] The post 75Media expands UK portfolio with acquisition of Mass Media’s large-format digital roadside estate appeared first on 75Media.
How to Create Your First Digital Billboard Campaign
Learn how to launch an effective digital billboard campaign with practical steps, budget tips, and design strategies to maximize your advertising impact. The post How to Create Your First Digital Billboard Campaign appeared first on Blip Billboards.
Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies
Non-dues revenue growth strategies are one of the most important challenges that associations need to address. One of the biggest opportunities is the fact that their yearly conference is often the Super Bowl for that industry. The post Industry Conferences: The Super Bowl of Non-dues Revenue Growth Strategies appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
Sinclair Names Joseph Tracy GM of Iowa Stations
Joseph Tracy has been named vice president and general manager of Sinclair owned Fox affiliate KDSM in Des Moines, Iowa and CBS affiliate KGAN in Cedar Rapids, Iowa. "Joe's success in sales leadership, combined with his dedication to the industry, makes him the ideal choice to lead these stations. We are happy he is returning...
C4 Energy Enlists More College Athletes To Prove That Its Products Are Legitimate
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports marketing team. In C4 Energy's case, the company has drafted 128 basketball players from every team in the men's and women's tournament to fill its March Madness name, image, and likeness (NIL) sponsorship roster and...
Google Will Explore Ads in AI Mode, Taking Cues From Ads in AI Overviews
Google will "explore bringing ads into" its new AI Mode, the company told ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct multiple searches at once to serve up in-depth, multi-step responses to complex user queries. While ads aren't yet available in AI Mode, Google said it will "leverage learnings" from ads products built...
Tuesday, March 4 Evening Cable News Ratings: Donald Trump Joint Address Coverage Lifts All 3 Networks
Fox News saw over 10 million total viewers during President Donald Trump's joint address to Congress. Meanwhile, MSNBC saw an increase in viewership after the address, adding nearly half a million total viewers between 11 and 11:15 p.m. ET, which included the start of the Democratic response. CNN's total viewer audience fell just short of...
Revolving Door Roundup: Chris Cillizza Joins NewsNation
NewsNation Addition: Chris Cillizza is coming aboard NewsNation as a contributor. The former CNN political commentator and editor-at-large made his network debut on Wednesday's edition of On Balance with Leland Vittert. Cillizza was most recently a political contributor at Scripps News and previously was known for The Point with Chris Cillizza newsletter and podcast during...
Jennifer Peters – Senior Manager of eCommerce, OLLY
In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce. Podcast Breakdown 00:00 - 08:10 Introduction & Career Beginnings in Retail 08:11 - 14:34 Transition to E-Commerce & Digital Strategy 14:35 - 21:20 Startup Experience & Learning to Code 21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations 33:28 - 49:42 AI, Consumer Behavior & Navigating Amazon
David’s Bridal Elevates Marketing Vet Kelly Cook to CEO
David's Bridal has elevated marketing leader Kelly Cook to chief executive officer (CEO). Cook made the announcement yesterday on her LinkedIn page. "Today marks a significant milestone for both David's Bridal and my career!" she wrote. "I am honored to share that I will be stepping into the role of CEO at David's Bridal during...
