As we predicted last week (forgive the smug note) another big bank is reviewing, this time Nat West which is reviewing creative and media out of T&Pm and IPG’s Initiative respectively. Nat West says: “We can confirm we are reviewing our agency roster to ensure we are working with the agencies best suited to our … The post Nat West kicks off creative and media review first appeared on More About Advertising.

This is a cute idea for Valentine’s Day from sustainable clothing brand Reformation. Comedy actor Pete Davidson oozes charm as the global retailer’s “Official boyfriend,” doing everything right as he lounges on the changing room sofa – doling out the heartfelt compliments in between fetching the coffee and snacks. Davidson is known for a string … The post Retailer Reformation charms with ‘official boyfriend’ for Valentine’s Day first appeared on More About Advertising.

Currys and agency AMV BBDO have livened up the airwaves with a pretty traditional but snappy campaign of 30-second comic vignettes. This time round ‘Beyond Techspectations’ features its trade-ins, a good idea as inflation in the UK picks up thanks to energy prices and the ministrations of chancellor Rachel Reeves, with Trump tariffs still to … The post Currys sees the funny side of trade-ins and recycling first appeared on More About Advertising.

We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a "fairy butt mother." The ad announces Skims' The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in...

Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone. This year,...

Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion - IPG's 2024 net revenue, with organic growth of 0.2%. $2.4 billion - IPG's Q4 net revenue, an organic decrease of 1.8%. 1%...

Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. He was 55. Big Al had been part of Northern California television and radio for more than 25 years. He appeared on the morning show for CBS owned station KOVR since 2021. "Anyone who watched Big Al knows he...

The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been...