Making Your Super Bowl Ad Hit Home, Even After the Game is Over
This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months--and millions--preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House...
Senators’ probe of child porn ad placements opens new front in brand safety
Two U.S. senators recently called out Amazon, Google, verification vendors and watchdogs over child porn ad placements.
DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two...
Poppi’s Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it...
Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments
Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time anchor for America Decides, which streams weekdays at 5 p.m. ET on CBS News 24/7. He'll continue his hosting duties on The Takeout podcast. Additionally,...
Hear Black creative innovators share their stories on Feb. 26 in New York
Ad Age and Outfront Media to host conversation with leaders featured in the Black Creative Excellence essay series—RSVP here.
Elon Musk’s Twitter Takeover Explored in New CNN Docuseries (Exclusive)
Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and...
Why Valentine’s Day May Become a Duller Shade of Red
When it comes to marketing a good or service, color matters. Christian Louboutin's shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same principles apply to food. "Color is important to us when we...
Ric Harris Named GM of WGN in Chicago
Nexstar Media Group, Inc. has named Ric Harris vice president and general manager of its broadcast and digital operations in Chicago, Illinois. Harris succeeds Paul Rennie, who retired last year. He last worked as president and general manager of WCAU (NBC 10), Telemundo62, and NBC Sports Philadelphia in Philadelphia, Pennsylvania. "Nexstar is extremely fortunate to...
10 creative campaigns to know about today
Among the notable campaigns for Feb. 13: Chris O’Dowd’s album of plant meditations for Califia Farms and Marshawn Lynch’s ‘_EASTM_DE’ campaign for Dove Men+Care.
