New IPA president Karen Martin delivers rousing call to creative action
Karen Martin of BBH is the new president of the UK’s IPA, the agency trade body comprising creative and media agencies. And she’s started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as … The post New IPA president Karen Martin delivers rousing call to creative action first appeared on More About Advertising.
It’s time to ditch the lazy 18 to 49 demo
If your ad is for everyone, it’s not connecting with anyone.
Ad Age Small Agency Conference & Awards 2025—everything you need to know
The 2025 Ad Age Small Agency Conference & Awards takes place in Toronto, July 22-23.
Creator and influencer trends brand marketers need to know about right now
Topicals’ brand trip, UPS and Kareem Rahma team up on a content series and more creator economy news.
5 marketing tips for brands dealing with the widening income gap
Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and products.
Advertising salary guide—how to succeed in B2B marketing
B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.
Ad tech under renewed pressure as senator calls out bot-driven media waste
Questions include whether verification vendors disclosed a lack of key DSP data to block bots.
Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach to Advertising
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.
AKQA Co-founder Tom Bedecarré Has Died
Tom Bedecarré, co-founder and former chairman of AKQA, has died at age 70.
The History of the First Billboards in America and the Origin of the terms ‘BILLBOARD’, ‘Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman
The story of the origination billboards and of the OOH terms, ‘Billboard', 'Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman’ The post The History of the First Billboards in America and the Origin of the terms ‘BILLBOARD’, ‘Outdoor Advertising’, ‘Showing’ and ‘Outdoor Salesman first appeared on OOH TODAY.
