The Evolution of Market Research: From Focus Groups to AI
The Evolution of Market Research: From Focus Groups to AI Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights, albeit with limitations. Today, technological advancements, particularly in artificial intelligence (AI), are revolutionizing how businesses understand and engage with their audiences. The Traditional Approach: Focus […]
The Brand Power Behind SNL50 Was No Laughing Matter
Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone--with everyone stuffing into Saturday Night Live's...
Joel Davis Named GM of NBC Philadelphia
Joel Davis has been named president & general manager of NBCU Local Philadelphia's NBC10 (WCAU), Telemundo62 (WWSI) and NBC Sports Philadelphia, beginning March 17. Davis will provide strategic and operational leadership of the media properties' TV, streaming and digital platforms, and will oversee the local management team and staff. He will work closely with Telemundo...
Inside Barry’s Community-First Approach and How It Organically Forms Brand Partnerships
Founded in 1998 in Los Angeles, the fitness brand Barry's now has 89 studios open in 15 countries. Jackie Lamping became the company's CMO in September, with the task of enhancing the company's global marketing strategy and managing digital marketing and community outreach inside the brand's studios. Lamping herself is a longtime Barry's customer and...
No Clickbait, Just Conversion: How Reddit Drives Purchase Decisions
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse...
Jonathan Bujosa Joins Telemundo 49 in Tampa as MMJ
Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He'll make his on-air debut for the NBCUniversal Local's Telemundo Station Group Tampa station next week. Before joining WRMD, he worked as Multimedia Journalist at KWEX-DT, where he covered daily news, produced digital content, and coordinated media logistics. Before that, he...
Publicis Expands LATAM Footprint with Acquisition of BR Media Group
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including...
Nearly 15 Million People Watch SNL50
Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network's most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast. It...
At Least Two Local Stations Apologize After Cutting SNL 50th Show Short
Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right. Local viewers missed a musical performance by Paul McCartney, who sang the medley...
ICE Calls Out Denver Station for Reporting it Detained ‘Man Without a Criminal History’
Denver NBC affiliate KUSA has set the record straight after reporting that ICE had detained a man without a criminal history. It turned out the man had a DUI on his record. Trump has said ICE will target violent criminals for deportation first, then it will go after those here without authorization. A correction and...
