A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the ’90s, since when it’s woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of … The post Virgin Atlantic navigates a sea of woke for a rainbow in the clouds first appeared on More About Advertising.

One-shot takes are having a moment. Netflix’s Adolescence and Apple’s The Studio have experimented with the technique recently, now it’s advertising’s turn. Uncommon Creative Studios has been brought in to promote the BBC’s BritBox in the US, and here’s a single, 14-hour long take sped up into a minute and a half. The idea is … The post Can Uncommon and the BBC boost US-UK relations? first appeared on More About Advertising.

Cannabis giant Trulieve and Ultimate Frisbee have inked a deal for marketing activations, co-branded content and on-site exposure, initially spanning three states.

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Imagine a nation where the highest office is used not to serve the people, but to serve personal interests. Where a president’s words—“THIS IS A GREAT TIME TO BUY!!! DJT”—precede policy reversals that cause markets to surge, raising questions of insider trading and market manipulation. This isn’t a political thriller. It’s our current reality. On […]