Week of Feb. 24 Morning News Ratings: Today Snatches Top Spot From Good Morning America in Total Viewers
NBC News' Today snapped ABC News' Good Morning America's two-week win streak in total viewers. The competitive battle for the top spot favored Today as it dethroned GMA with +40,000 additional total viewers for the week of Feb. 24. The back-and-forth action for first place between NBC News and ABC News clouded the fact that...
Where Pharma’s $12Bn TV Ad Budget Could Go Next
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would...
Meta Wants Businesses of All sizes to Use Its AI Assistant
Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of Meta AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg...
MSNBC Hosts Clarify Their New Roles as the Network Announces The Weekend Co-Hosts
Over the weekend, MSNBC hosts Jonathan Capehart and Ayman Mohyeldin cleared the air surrounding their positions within the network. The two hosts addressed audiences on their respective programs, acknowledging the network's significant programming changes in the past week and announcing their roles as The Weekend co-hosts. At the end of The Saturday Show, Capeheart said,...
Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto
Cade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker's giant activation just across Powell...
13 creative campaigns to know about today
Among the notable campaigns for March 4: Apple’s dancing wiggleman, Jameson’s Anderson .Paak collab and new global campaign for Saucony.
Gale’s founding CEO retires after nearly 11 years
Gale’s Andrew Noel and Sophia Zhang will split duties as global and North America CEO, respectively.
Knoxville’s First Black Anchor Edye Ellis Dies
Former WBIR anchor Edye Ellis has died. She was 81. Her cousin, Robert Collins, told the Knoxville, Tennessee NBC affiliate that everyone who met her "should be assured she was genuine. She loved people, animals, and plants, and was just a lovely person," he said. "Heaven will be a better place because of her." Edye...
Curology’s Steve Siegal on Scaling From DTC to Omnichannel Retail
In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a...
Tens of Thousands In Ad Revenue Lost in Google Ads’ Weekend Outage
Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in...
