Seems you have to go to Spain for some fun these days. Recently we’ve had LOLA Mullenlowe for Unilever’s Axe and now it’s indie agency Burns, which began in social media, with a new film epic for P&G’s Old Spice. ‘Unbelievably Long-Lasting it can only be Old Spice’, is set to run in 40 countries … The post Spain’s Burns mines Old Spice ad history for new pirate epic first appeared on More About Advertising.

Hmm. Five ads that empower women. What do we mean exactly, empower? Not to buy deodorant or shoes or expensive serums or jeans that promise to make us both thinner and “thiccer,” surely. And not the #empowerment kind that you can wheel out on days like IWD – so a brand can cheer and clap … The post Bandstand’s Lottie Marriner picks her (International Women’s Day) Desert Island Ads first appeared on More About Advertising.

Radio and digital audio business SiriusXM named executive Scott Walker as its new chief advertising revenue officer this week, where he will replace John Trimble, who is retiring after 16 years with the company. Walker joined the digital streaming platform Pandora in 2008, which was acquired by SiriusXM in 2019 for $3.5 billion. Before his...

The Wittaburger campaign highlights the power of localized out-of-home advertising—a strategy that doesn’t just promote a brand but makes it feel like part of the local culture The post Whataburger “Wittaburger” Billboard in KC first appeared on OOH TODAY.

The Chosen is a groundbreaking historical drama based on the life of Jesus (Jonathan Roumie), seen through the eyes of those who knew him The post The Chosen Take Over Times Square first appeared on OOH TODAY.

mobile billboards are increasingly using AI to improve real-time ad relevance, optimize ad placement, and develop more intelligent OOH campaigns The post Mobile Billboards in the Age of AI first appeared on OOH TODAY.

This found its way to our mailbox yesterday. Congrats to Michael Palatnek and billups! The post Billups Officially Acquires Cequel Media first appeared on OOH TODAY.

Cream of the crop for international OOH campaigns last month ... The post OMA’s Best of Outdoor | January first appeared on OOH TODAY.