Brands are searching for environmentally sustainable solutions that fit with their beliefs and still have a significant impact as the advertising industry moves toward sustainability. Despite its effectiveness, traditional billboard advertising has long been linked to high carbon emissions, material waste, and energy usage. However, to lessen its environmental impact, mobile billboard advertising is going […] The post Eco-Friendly Innovations in Mobile Billboard Advertising appeared first on .

Image source : pexels When it comes to purchasing a car, doing thorough research is crucial to ensure you make a smart financial decision. This process often involves reading up on car models, pricing, financing options, and market trends. Research papers on car purchases can help you gain a deeper understanding of these aspects and […] The post Crafting a Car Purchase Budget appeared first on .

At a time when companies are rolling back policies to advance diversity, equity, and inclusion (DEI) in the workplace, they're also talking about Black History Month less than they did in the past. Just two brands--Spotify and Ralph Lauren--referenced Black History Month in a post on X during February, according to social media performance platform...

McCann London has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering free access over the weekend. The genealogy platform is promoting a new addition to the site: 1921 Census of England and Wales, which was the first to include the names and addresses of women’s employers. … The post Women as heroes and victims: Ancestry and Women’s Aid for IWD first appeared on More About Advertising.

Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on from BBH to LOLA Mullenlowe (with a few not-so-good stops in between) it’s doing so again with this campaign, an anarchic effort from the Lionel Goldstein director duo (three ads.) Quite old-fashioned: it’s funny, engaging … The post MAA ad of the Week: Axe from LOLA MullenLowe first appeared on More About Advertising.

MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.

Talon, oOh!, Clear Channel, Lamar, billups, Orange Barrel Media, Intersection, JCDecaux, RapportWW, OUTRFRONT, Overall Murals, Trooh and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 66 Moves This Week first appeared on OOH TODAY.

OOH’s top ten advertising categories in 2024. This is the first time OOH advertising revenue has exceeded the $9 billion mark in the history of the medium The post OOH Surpasses $9 Billion —Top 10 Advertisers in 2024 first appeared on OOH TODAY.

Diane Veres, regional president, CCOA-Midwest & Southwest. “Eric’s deep expertise in building high-performing sales teams, generating revenue streams and cultivating strategic business partnerships will The post Clear Channel Outdoor Appoints Hamme Chicago President first appeared on OOH TODAY.