In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Neil Shah, chief commercial officer at SharkNinja. Neil discusses how the American product design and technology firm has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. He shares how...

ABC News' Good Morning America has once again reclaimed the top spot from NBC News' Today as America's most-watched morning show in the ongoing seesaw ratings battle between the two morning shows. A difference of 47,000 total viewers propelled GMA over Today during the first week of March. ABC News' morning show was also the...

South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7. In addition to music, film, tech innovation, and celebrity speakers, the event has come to be known for over-the-top brand activations that take over parking lots, music venues, restaurants,...

In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue...

McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you've ever owned a Dell or HP computer, the odds are high you've encountered McAfee, the 37-year-old brand best known for its virus protection tools...

Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and technology allows us to create the right canvases for ideas to come to life. From the outset, we think about the creative potential of an Out of Home (OOH) location before we add the screen, … The post Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play first appeared on More About Advertising.

David Todd Bailey has been named vice president and general manager of Sinclair station KTXS in Abilene, Texas. "We're thrilled to have David return to KTXS to lead the station," said Rob Weisbord, COO and president of Local Media. "His deep understanding of the Texas markets, strong leadership skills, and proven track record in sales...