Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers...

Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group's national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &...

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates....

After a highly successful 2024 branding campaign celebrating the milestone 150th running of the Kentucky Derby, Doe-Anderson is once again bringing its creative expertise to the Kentucky Derby Museum with a new campaign for 2025, themed, "The Only Place You’ll Ever." The new work coincides with on-site renovations and comes on top of a record 258,382 visitors for 2024 earning it the No. 3 ranking in USA Today’s 10 Best List for Sports Fans in the 2024 Reader’s Awards. "The Only Place You’ll Ever" campaign will run through (at least) September with heavy-ups pre-Derby and late summer, will include Connected[...]

  To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space. For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space” – famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records – a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life[...]