Monarch Collective Women’s Sports Fund Pays the Dream Forward
Kara Nortman predicted at the end of 2024 that women's sports would see a continued influx of investment after a year of growth, with spikes from things like the Caitlin Clark effect bleeding "into more consistency." Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind National Women's...
Men’s Grooming Brand Duke Cannon Makes First ‘UN-NIL’ Deal with Iowa State Mascot
On the eve of March Madness, the biggest annual event in college hoops, men's grooming brand Duke Cannon has made its first name, image, and likeness deal. But there's a catch: The company can't use the name, image, or likeness of its new partner, the anonymous person underneath the Cy the Cardinal suit, also known...
Why Nikki Glaser Is Returning to Host the 83rd Golden Globes
The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. "Hosting the Golden Globes this year was without a doubt the most fun...
Wimbledon appoints VCCP to serve up its global ambitions
VCCP has won the All England Lawn Tennis Club’s global creative account. The organiser of the Wimbledon Championships has ambitions to build its popularity around the world and keep tennis fans engaged outside of the competition fortnight, when it reaches around 2 billion social media impressions. Incumbent McCann, which has held the business since 2016, … The post Wimbledon appoints VCCP to serve up its global ambitions first appeared on More About Advertising.
IPA and ISBA fall out over “inventory media”
For aficionados of such things, a highly promising row is brewing between UK agencies and advertisers over so-called “inventory media” – media agencies buying media on their own account and flogging it on to clients (media broking in other words.) MediaSense All the big ad holding companies are upping their efforts here, in part because … The post IPA and ISBA fall out over “inventory media” first appeared on More About Advertising.
George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as a bit part actor, rather than a big buck’s celeb. Fags were OK though. Ronald Reagen pimped Chesterfield, and I used Lee Marvin for Pall Mall with the immortal line… “You can light either end.” … The post George Parker: Trump pimps Tesla first appeared on More About Advertising.
BarkleyOKRP Sets Up Media Agency MissionOne
BarkleyOKRP is the latest indie agency to spin up a media offering. On Thursday (March 13), the Kansas City-based full-service agency announced the launch of MissionOne Media, an independent media offering under the BarkleyOKRP umbrella. Led by media agency veteran Sean Corcoran as president, MissionOne will provide full-funnel media planning and buying services, as well...
Channel 5 Launches ‘5’ Streaming Service with Expanded Paramount Content Slate
Channel 5, the Paramount-owned UK channel, has become the latest European broadcaster to revamp its streaming offering, replacing its My5 BVOD platform with a rebranded streaming service called 5. The new offering combines Channel 5's linear network and catch-up service under the new brand, alongside other Paramount content, including programming from CBS, Comedy Central and Read More
Ad targeting failures—why brands are missing their intended audiences
New finding shows that 67% of those targeted as parents didn’t have children.
How to recruit and retain Gen Z advertising employees
Company execs and talent experts share their tips for attracting Gen Z to the ad industry, including providing mental health benefits and flexible work hours.
