Manager in the Middle —Ask Janea
Billboard Manager in the Middle —I manage a team at a billboard company, and I feel like I’m being pulled in two directions. The post Manager in the Middle —Ask Janea first appeared on OOH TODAY.
Why mental health marketing needs more than brand-safe messages
What advertisers get wrong about mental health—and how to fix it.
Why brands are rethinking TikTok’s casual style for more polished social strategy
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.
The top 5 sports marketing ideas to know about right now
Ad Age’s ranking of the best sports collaborations over the last month.
Women who negotiate earn more—6 ways to better bargaining skills
How women can take charge of salary and career negotiations.
AMV shows sure touch for Unilever’s all-over Sure
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now … The post AMV shows sure touch for Unilever’s all-over Sure first appeared on More About Advertising.
Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the breakways, James Murphy and David Golding, who sold their New Commercial Arts to WPP’s Ogilvy, have re-united most of the A&E top team by hiring former joint CEO and executive chair Tammy Einav … The post Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy first appeared on More About Advertising.
Nick Ortega – Head of DOOH, StackAdapt
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
Watch Puma’s ‘Go Wild’ campaign, its biggest to date
Puma is releasing the first push for its “Go Wild” global campaign from adam&eveDDB.
