B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming the UK’s biggest creative agency by billings, along with VCCP chasing down Saatchi & Saatchi. Publicis Groupe owns Saatchi and Leo. If it succeeds it would be quite a turn-up. Leo Burnett is a venerable … The post B&Q campaign shows why there’s a spring in Leo Burnett’s step first appeared on More About Advertising.
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever … The post Luke Bristow: why most agencies are built to fail challenger brands first appeared on More About Advertising.
Infinite Reality Pays $207 Million to Bring Napster Into the Future
Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer file-sharing technology, pioneering fan access […]
Instacart’s Smart Grocery Cart Ads Are Out of Pilot
Following a 15-month pilot with more than 50 brands, any advertiser on Instacart can add in-store smart cart ads to their campaigns starting in April, the company announced on March […]
DoorDash Debuts New Ad Formats for Post-Checkout Items
Brands can now buy banner ads to promote the extra things that people buy after placing an order on DoorDash, the company said. After making a purchase on DoorDash, customers […]
Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball
Athletes Unlimited and Jessica Mendoza make their big pitch for women's softball as the AUSL promotes its summer touring schedule.
Coors Light Uses AI to Give Baseball Fans Free Beer for Bad Sight Lines
Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.
How women are redefining advertising
Women leaders are transforming advertising with empathy, creativity and collaboration—reshaping how brands connect with culture and consumers.
M&C Saatchi’s Rhonda Hiatt on breaking old models to become who she wanted to be
The global CEO of M&C Saatchi Consulting writes about how women must navigate the delicate balance of being strong, decisive leaders while embracing empathy.
Creator and influencer trends brand marketers need to know about right now
Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the latest.
