Misunderstood remits and murky metrics are eroding trust between the C-suite execs.

He succeeds Dana Neves, who recently became a senior managing vice president at Gray.

Fresh from the oven

With the arrival of summer, the spirit of adventure takes over—bringing along rising temperatures, packed...

The partnership provides Amazon with Roku's scale and Roku with Amazon's data

As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. For streamr.AI, a startup whose tech allows SMEs to create AI-generated video ads and Read More

Not so long ago the world’s companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ogre appeared in the White House and, all of a sudden, they weren’t. DEI champions at the ad holding companies discovered they were surplus … The post Channel 4 goes loud and proud on DEI first appeared on More About Advertising.

The new ad format aims to engage consumers as AI is eating into retailers’ traffic.

Discover why premium large-format DOOH captures 5× more attention than online ads, how Branded Cities is transforming the New York media landscape, and what Ocean Outdoor’s DeepScreen™ 3D launch means for immersive brand storytelling. Get the latest insights from B.B. in this week’s top OOH roundup. The post DOOH: Big Data and Bigger Screens first appeared on OOH TODAY.

Split-Testing in the Wild: How A/B Testing Works for Outdoor Campaigns In the digital world, marketers constantly test and refine campaigns through A/B testing—running two versions of an ad to see which performs better. But what about in the physical world of billboards and outdoor media? Can split-testing work when the medium is static, space […]