Billion Dollar Boy launches creator access scheme at Cannes Lions
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The Creator Fund including 20 creator passes (worth £1,000 (€1,185) each to give emerging talents the chance to strut their stuff at the Cannes Lions. A sizeable panel including Aisling Conlon from the UK’s Advertising Association … The post Billion Dollar Boy launches creator access scheme at Cannes Lions first appeared on More About Advertising.
Earth, Inc: Why Being Human Feels Like a Full-Time Job We Never Applied For
We wake up already behind. Eyes half-open, we scroll through a feed that makes us feel ugly, poor, and late to everything. We swallow coffee like medicine, show up to jobs we don’t care about, perform tasks no one will remember, breathe in air that tastes like exhaust, and somehow call this ‘normal.’ Welcome to […]
French Competition Authority Fines Apple €150 Million Over ATT
France's competition regulator, the Autorité de la concurrence, this morning announced it is fining Apple €150 million over the implementation of its App Tracking Transparency (ATT) policy on iOS devices between April 2021 and July 2023. The regulator says the design of ATT created an overly complicated consumer journey, harming both consumers and app publishers, Read More
Breaking Down the Barriers to CTV for Independent Agencies
As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing Read More
