Natalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July […]
Alisha McDevitt Promoted to GM of WMUR in New Hampshire
McDevitt has worked at the Hearst owned station for nearly 30 years
Google Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
Instagram Launches Edits to Its Global Audience
Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.
Google Announces New Plan for Third-Party Cookies in Chrome: Don’t Change Anything
Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, we're now back to square one. A blog post released by the company today states that Google is no longer planning on introducing a global prompt for third-party cookies, meaning that for the Read More
Week in Charts: Sarandos Discusses AI in Netflix Production, UK Food Companies Splurge on Ads Before HFSS Ban, and US Advertisers Test Shoppable Video GalleryWeek in Charts: Sarandos Discusses AI in Netflix Production, UK Food Companies Splurge on Ads Before HFSS Ban, and US Advertisers Test Shoppable Video
Week in Charts: Sarandos Discusses AI in Netflix Production, UK Food Companies Splurge on Ads Before HFSS Ban, and US Advertisers Test Shoppable Video
In this week's Week in Charts, Ted Sarandos discusses AI's impact on Netflix production, UK food companies splurge on advertising ahead of HFSS restrictions, and US advertisers test shoppable video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Read More
RTL Chief Plans Second Attempt at M6 Merger with TF1
Thomas Rabe, the chief executive officer of European broadcaster RTL (as well as its parent company Bertelsmann) wants to have a second attempt at merging RTL-owned French broadcaster M6 with rival TV group TF1. The two broadcasters agreed a merger back in 2021, in a deal which would have brought together France's two largest privately-owned Read More
Win Back Players: How AppSamurai DSP’s Retargeting Powers iGaming Growth
The iGaming (social casino) industry is a high-stakes arena with fierce competition, and user engagement is the jackpot every developer chases. While acquiring new users is vital, keeping them engaged and bringing back those who have already shown interest is the real game changer. This is where AppSamurai DSP’s retargeting capabilities shine, helping social casino […] The post Win Back Players: How AppSamurai DSP’s Retargeting Powers iGaming Growth first appeared on AppSamurai.
Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is […]
The Marketing Tools That I Use Every Single Week
Tested & curated, here are the go-to tools that I need across my marketing projects. The post The Marketing Tools That I Use Every Single Week appeared first on Marketing Fix blog.
